The Bar and Grill Phenomenon

As part of the expanding Submarine House Bar & Grill franchise, you will take part in a well-planned vision that offers tremendous pay-offs within the first year of business and a large potential for financial independence. Our Bar & Grills capitalize on the convergence of several trends influencing buying behavior and giving us a unique, sustainable advantage. The first identified trend is community and entertainment in a bar and grill environment. Customers today are looking for a sense of community outside of the workplace and home. To address this trend, we've added many flat-screen televisions, arcade style games, trivia and live entertainment. The trend toward the fast casual atmosphere has also shaped our business model, as this market has more than doubled in size over the past five years. Results from market research show that fast casual is considered a healthier substitute for fast food and nearly half of consumers are willing to pay more for fresh, superior quality food. Yet, customers are still searching for convenience, which is why our carryout, delivery and catering options have such strong appeal. We also offer healthier menu items and fresh, quality ingredients. While these trends will ebb and flow through the years, the concept of the community bar and grill remains intact in American culture.

Targeted Marketing

All franchise members can also take advantage of our targeted, corporate marketing strategy, designed to raise awareness regarding Submarine House Bar & Grill offerings and value. We provide regular in-store promotions, print ads, an online image library and more, to build customer loyalty and extend the brand geographically. Specifically, we've developed strategies geared toward our diverse consumers: an optimized website, submission to local listings, email program, regular advertisements in consumer publications, social media marketing and direct mail to local businesses promoting delivery and lunch options.

Superior Return on Investment

As a potential franchisee, the ultimate question is “What will my investment (time and money) be worth?” The benefits of owning a Submarine House Bar & Grill are substantial with an exceptional return on investment.

When it comes to buying a franchise, start-up costs and royalty fees can make or break the deal. You would be surprised to discover that Submarine House Bar & Grill startup costs are significantly less than the average fast-casual food franchise. Our royalty fees are also less than our competitors. With such a competitive royalty structure, you take more money home at the end of the day and have more to invest.

Compare your potential to a non-liquor establishment. We've experienced a substantial boost in revenue just by offering liquor and beer, nearly tripling our product sales.

Support

All new Submarine House Bar & Grill franchisees receive the support required to open their restaurants quickly and efficiently, including:

• Complete equipment lists and specifications
• Pre-approved suppliers
• Grand opening promotions assistance and on-site opening assistance
• Confidential operations manual
• Ongoing marketing guidance
• Preparation of all Submarine House menu items
• Quality and food portion control
• Effective food service operations
• Beverage and inventory management
• Marketing, promotions and public relations
• Cleanliness, organization and sanitation standards

Join the #1 Philly Cheese Steak Chain in Ohio

Consider, first, the ease of a start-up working with a recognized brand. Submarine House has been succeeding in the Dayton, Ohio market for over 30 years. We are most notably known for our original Philly cheese steak, Ohio's first East Coast sub. We perfected it and ran with it, opening franchises from Troy to Centerville, Ohio.

No More Burgers!

Based on our response to customer needs and industry trends, we've evolved the brand, from family restaurant to bar and grill with huge dividends. Customers have turned to the Bar & Grill for great food and social entertainment. Similar trends reveal this need for community interaction, or “third space,” as it spreads across the United States. Recent trends also demonstrate the appeal of the fast-casual environment. Today's consumers demand quality, healthier food in less time due to their busy schedules. Submarine House Bar & Grill fits soundly in the middle of the consumer-mindset: an affordable, community-oriented gathering place featuring great food and good company.

Not Just Another Sub Chain

We're the original, which means we use high quality ingredients, employ speedy, professional service and offer delivery. Yes, delivery! Apart from the local Chinese and pizza restaurants, we're the only organization to have taken advantage of this untapped market. And now that we've added alcoholic drinks into the mix, sales potential has almost doubled!

Consider these benefits:

• Part of a pre-approved vendor network, lowering food costs due to negotiated pricing and economies of scale
• Developed marketing strategies and tools available
• Business-to-business potential through catering and delivery services
• Existing word of mouth
• Unique positioning in community, fast casual, healthier options market
• Proven staying-power

An Exceptional Legacy Built on Good Food

Submarine House Bar & Grill stakes its claim on introducing Ohio's first Philly cheese steak. Most importantly, we're all about maintaining a legacy of high quality food, service and atmosphere.

We started with a sandwich, a few more inches of quality meat, cheese and choice toppings. Now our extensive menu appeals to all crowds, including the health conscious.

All of our subs are available with “The Works” and can be customized to preference. We offer favorites, such as pizza, chicken tenders or a 4” sub, portions just right for smaller appetites, or “Super” or “Super Duper” options for the more hearty appetites, all available in our fast casual, community environment.

An Exceptional Legacy Built on Good Business

We've expanded our locations throughout Southwest Ohio, all of which are independently owned and operated. Ideal real estate for future development include a minimum of 3,000 sq. ft., excellent signage and visibility, seven-day-per-week liquor sales and large traffic generators, such as discount retailers, universities, regional malls, etc.

With our unique combination of signature East Coast subs and other menu items, community-feel and fast-casual service, Submarine House Bar & Grill is ideally aligned for growth and opportunity!

Your Dreams Achieved

With low start-up costs and below average royalty fees, you'll be your own boss in record time!

The Franchise Appeal
If you're like most entrepreneurial spirits, you're eager to start and operate your own business. Yet, the risk of starting a new business is significant, with nearly 30% failing within the first year. Conversely, the U.S. Department of Consumer Affairs reported that less than five percent of franchises fail. The appeal of becoming a franchisee, thus, is staggering. Franchise businesses account for about 50% of all retail sales in the United States and employ more than 14 million Americans. For the ambitious type, it's an ideal path to financial independence and business ownership without the preliminary legwork (registering the business, becoming incorporated, taxes, developing the business plan, etc.). Instead, you join a company with an existing business plan and model, exceptional training and support, an established brand and volume purchasing power. It offers a measure of security that makes most franchisers successful.

Heed the Call

Yet, not all people are equally suited for this type of undertaking. Becoming a franchise is not for the shy or timid. Like most entrepreneurs, you need self-confidence and the willingness to take a risk. Franchisers should also have a predisposition toward running a business and the ability to work with diverse, and sometimes difficult, people.

Before you sign the dotted line, evaluate your own personal strengths and weaknesses based on the personality traits below:

• You're a people person.
• You can occasionally play the bad guy.
• You're comfortable asking for help.
• You're ready to put in long hours.
• You believe in the company/product.
• You have realistic expectations.

If becoming a franchisee excites you and matches your personality type, Submarine House Bar & Grill would be a sound and profitable business to invest in! With low start-up costs and below average royalty fees, you'll be your own boss in record time!